Mr. Atef Montasser is the creative mogul behind the Sout El Hob empire. His artistic instinct is still practiced by his protégés; the likes of Mr. Mohsen Gaber at Alam Al Phan, Mazzika & Zoom, the music TV networks. He always believed in discovering artists versus acquiring stars. His artist repetoire is unparalleled and his back catalogue is one of the most successful catalogues in the history of Middle Eastern music industry. Atef exudes talent and transcends his experience and guidance to BPM creative director, Producer Tamim.