Human rights activist since her school days. Mrs. Dina Montasser is a psychologist / entrepreneur in her own right. Dina’s mission in life is simple. Make everybody feel better about himself/herself through applying ethics and sports in the daily life. Dina believes in ethics at work. business ethics is imperative against any misleading sales techniques. There is still room for ethics in business, just ask Dina. As for her passion for sports, Dina believes that sports makes us feel good, look good and brim with confidence through three different stages. First, elevation of mood through accelerating the endorphins in blood circulation. secondly, faster blood circulation is responsible for higher oxygen intake, thus having a clearer mind and better decision making. Lastly but not least, disease prevention. Lack of sports is a if a person is smoking two packs of cigarettes a day.